I turn complex software into clear, trustworthy experiences for the people who depend on it.
Two decades in product design, mostly enterprise SaaS. I frame the problem, design it, and build it into working software with AI.
The short version
I build what I design.
I build in VS Code with Claude Code and Codex, version the work in GitHub, and deploy prototypes the team can open and pressure-test. What I hand off already runs.
I shape the problem, not just the screen.
I frame what to build, test whether it is the right call, and make the case to leadership with working proof instead of a deck.
I make dense systems legible.
Twenty years turning technical, high-stakes software into something people can actually use.
Four projects, from problem to shipped.
Access restrictedUnsticking a stalled redesign with research
A redesign going in circles, unstuck by building the research function it never had.
Replacing an entire reporting suite, without losing a customer
Rebuilt the lowest-rated part of the platform from research through built charting components.
Access restrictedTurning a company-wide AI mandate into a practice that ships
Aimed AI at the specific points where design was actually blocked, not at tools for their own sake.
Cutting a sign-up down to a phone number
Rebuilt onboarding around the moment people actually used it, on a phone and already in line.
How I work
I start from the business problem. Before anything gets designed I work out what outcome we are actually trying to move, and whether the thing being asked for is even the right thing to build. That pulls in the requirements, the competitive landscape, and the tradeoffs a decision carries. Then I run the research myself, from early interviews through usability testing, so evidence settles the debate rather than the loudest opinion. Once the direction holds up, I design it and build a working version with Claude Code, so the team reacts to something real and we find the problems early.
About
I take the problems other people find too messy or too technical to touch, and turn systems people cannot see into something they can read and act on. I stay close to what the business is trying to achieve and what it costs when the software gets in the way, so the design earns its place. I have led and mentored design teams, and I still keep my hands in the work. Twenty years in, it is still the work I want.
I have always built. I hand-coded my first portfolio over a decade ago and it still runs, untouched. These days I build with AI instead of by hand, so I can go from an idea to a working thing in an afternoon. Working in the real material, the running code, has shaped how I design more than anything else. I design for what can actually ship, because I build it myself.
Outside of work I am probably redesigning a room, planning something with far too many spreadsheets, or at a theme park. I moved from Pittsburgh to Orlando not long ago, mostly for the weather and the roller coasters.